Crypto mobile application
CoinFlow is a cryptocurrency portfolio management app that allows users to track their investments, view market data, and execute trades through integrated exchanges.
The company, "BlockWise Solutions," aims to simplify crypto investment for a broad audience, from beginners to experienced traders.
Client
BlockWise Solutions
Deliverables
UX research, UI design
My role
Product designer
Problem statement
The app was suffering from low user engagement and high churn due to a complex and unintuitive interface.
The existing CoinFlow app had a steep learning curve, especially for new users.
Users found it difficult to navigate between portfolio tracking, market analysis, and trading features.
The app lacked clear data visualization, making it challenging for users to understand their investment performance.
Security concerns were a barrier for some potential users, who found the security measures confusing.
Goals
Increase user adoption by 40% within 3 months.
Improve average user session duration by 25%.
Decrease user churn rate by 20% within 3 months.
Enhance user satisfaction, measured by app store ratings, to an average of 4.5 stars.
Simplify the user experience for both novice and advanced traders.
