Rebarnding of Zilla
This was a comprehensive effort to update Zilla's brand identity, improve its scalability, and align it with the company's evolving needs of a larger effort to support the company's growth.
The project aimed to modernize Zilla's look and feel to align the brand with the broader objectives and strategy. Zilla is identified as a design system, suggesting the rebranding involved changes to its components, libraries, and overall design language.
Client
Zilla Group
Deliverables
Brand Book, Illustrations, Design system
My role
Creative director, Designer
Problem statement
Lack of responsiveness, leading to a subpar experience on mobile and tablet devices.
Difficult navigation and information architecture, making it hard for users to find products and services.
Inconsistent branding and visual design across different pages.
Slow loading times and poor performance, especially on mobile.
Low conversion rates for product purchases and service sign-ups.
Goals
Design and develop a fully responsive website that provides a consistent and seamless experience across all devices.
Improve website usability and navigation to enhance user satisfaction and reduce bounce rates.
Modernize the website's visual design and branding to align with the company's innovative image.
Optimize website performance to ensure fast loading speeds and smooth interactions.
Increase conversion rates for product purchases and service sign-ups by 20%.
