UX/UI
SyncUp: Mobile App UI/UX
Creative direction
Notes
Brand system and art direction
Visual hierarchy, layouts, and presentation
Project story
The user interface (UI) and user experience (UX) design for a new mobile application aimed at enhancing attendee networking and schedule management at large professional conferences.
Problem
Attendees struggled with complex schedules and inefficient networking tools in existing event apps. SyncUp needed a sleek, user-friendly app to enhance the overall event experience.
Solution
Designed a streamlined UI based on user flow mapping. Features included a personalized schedule builder, interactive map, and robust attendee directory with custom, clear iconography. Prototype testing revealed high user satisfaction with the app's ease of use and networking capabilities.
